Your Questions, Answered

DIGITAL MARKETING FAQ’S

  • Honestly, It depends on each individual client. I will perform an audit prior to proceeding that will give us an idea if it will work or not, based on industry trends and experience.

  • I will ask a few questions about your business, I won’t pry to much, just to get enough info to proceed.

  • I love this question! I actually have a client where constant digital marketing did not make sense. Our efforts worked…..a little to well, they reached capacity and that was it. I still schedule some email campaigns, but we had to reduce our ad spending.

  • There are many factors that influence results including market, target audience and industry trends. There have been situations where clients have wanted to minimize their ad spend to test the waters and other times when a opportunity was present and they wanted to take advantage of it, so they increased the amount of money they were investing.

  • There are many factors that influence an agencies fees. It is best to ask prior to agreeing to work together why you are be charged what you are charged.

  • Depending what market you are in, you could be missing out on a substantial amount of revenue. If you currently aren’t utilizing online marketing, search for other business like yours and see their success stories.

  • As usual, this depends on your market, the amount of your ad spend and whether or not you take an aggressive or subtle approach. You can invest a smaller amount in your ad spend to test the waters or there might be a hot trend that relates to your target audience and you want to invest heavily in a campaign.

  • There are two fees that affect your monthly budget. The agency’s fee and what you spend on ads via social media platforms and Pay Per Click (PPC) campaigns. Keep in mind that some agencies will charge based on performance, a fixed rate or by the hour. This will be discussed once we have performed our audit and understand the challenges ahead. To build up our portfolio, we are offering our services free to small businesses who do not meet a certain threshold.Your ad spend is what you pay to advertise on a social platform. This can range from under 50 dollars a day to thousands for large businesses. You will require a Paypal account or a credit card.

DIGITAL MARKETING COST & VALUE FAQ’S

Control & Ownership FAQ

  • The general rule of thumb is that the client owns their content and data. I believe in coming to a mutual agreement and sealing the deal with a handshake. If you prefer, we have a contract that was written up online. If a lawyer is required we agree on one and split the costs.

  • You keep the content, accounts and data, we shake hands and go our separate ways.

  • Yes. If you choose to hire a full time digital marketer that is your choice. We will close the accounts we have access to and provide what data we have to you.

  • THat is entirely up to you. I’m willing to be available for all your questions and concerns

Digital advertising has many customizable features such as who you want to advertise your business to, what their actions were and allows continuous optimization.
With growth momentum from 2024 into 2025 and typical annual increases, industry analysts expect digital ad revenue in 2026 to continue growing, likely in the low double-digit range (e.g., 8–12 %+ YoY) (extrapolated from industry growth trends and global ad revenue forecasts).
— IAB Canada